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Integrated Brand Manager


Job ID 12512282 Date posted 07/10/2019 Location Chicago, Illinois Job Type Full-time - Regular
Job Summary: Great Wolf Resorts is seeking an experienced strategic and innovative brand builder to help manage our integrated campaigns and projects while blending both strategy and tactics to execute programs and develop assets for the Great Wolf brand. Our team is highly results oriented and focused on driving new and past customer engagement and maximizing lifetime value of our customers through brand communications. You will use consumer research and insights to make connections with our guests, to ensure consistency and strengthen the Great Wolf story. This position will require driving and evangelizing brand strategy and integration across the organization. You will manage projects such as communication platforms, seasonal campaigns, and communication tools including photography and video. We're seeking an individual who possesses a passion for building brands and data-driven decision making with a high level of energy and seeking to grow and learn in an exciting and rewarding team environment. This position will use creative and strategic tools to enhance and evolve the Great Wolf brand across the organization. You will work within the Great Wolf commercial team, while partnering with the broader organization including operations and development


  • Conceptualize, develop, and build integrated marketing programs and strategies to support seasonal, and in-lodge campaigns
  • Collaborate with cross-functional teams ensuring projects keep moving, ensures consistency and accuracy in the work, that projects are kept on budget, on strategy, and are routed through the appropriate channels for execution
  • Advocate new ideas and approaches, within the brand tone and voice, to keep our brand evolving and helping connect the dots for our consumers.
  • Ensure programming, activations, and partnerships (internal and external) are maximized, while staying consistent with brand standards and objectives
  • Have a keen eye for creative and design and the ability to identify and provide feedback on brand building conceptual and design work from both internal creative teams and agency partners
  • Think at the strategic level to make the appropriate brand decisions, while executing tactically
  • Provide brand direction and management/oversight for creative imagery during both photo/video production
  • Own and Manage both organization and distribution of brand photography, video, and creative assets via digital asset management (DAM) system
  • Provide direction and assistance with writing for brand strategy, creative/strategic briefs, naming, and campaign elements as needed
  • Lead multiple projects across channels simultaneously in a fast-paced environment


Required Qualifications:

  • Bachelor's degree from an accredited university in marketing, communications, advertising, or a related field
  • 5-10 years building strategic marketing campaigns in B2C organization
  • 2-years managing integrated campaigns and developing strategic plans and integrated communication strategies to drive tangible results
  • Strong verbal and written communication and presentation skills and exceptional project management skills
  • Skilled in research, data analysis and consumer insights to help direct teams through the briefing process, to prove out proposed solutions, and as a resource to the broader organization
  • Service oriented and collaborative nature to partner effectively with partners, peers and leadership
  • Mastery of related software including Excel, PowerPoint, Goggle Docs, Asset management software (DAM). General skills in Adobe Creative suite a plus.
  • Highly self-motivated, creative thinker who is willing to take calculated entrepreneurial risks to drive hyper-growth
  • Has high standards for work, excellent organizational and multi-tasking skills plus solid attention to detail
  • Willingness to roll-up sleeves and get the work done
  • Ability to work independently and within a team setting

Preferred Qualifications:

  • Self-motivated and self-directed
  • Comfort dealing with ambiguity and learning on the job
  • A high level of enthusiasm for growing the business and capacity to overcome obstacles
  • Hospitality experience preferred and knowledge of lodging or entertainment industries
  • E-commerce experience a bonus
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